Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml in 70 Warm Sand is a multi-tasking liquid foundation from the legendary American makeup house Max Factor. Designed to combine three benefits — foundation, primer and concealer — in a single product, the All Day Flawless formula delivers up to 24 hours of natural-looking coverage with built-in SPF 20 protection. 70 Warm Sand is a warm, light-medium shade.
About Max Factor Facefinity
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. After developing professional makeup for the silent-film era, Max Factor introduced the first consumer cosmetics in 1927. The Facefinity line is one of the brand's most beloved foundation ranges; the All Day Flawless 3 in 1 is the line's celebrated multi-tasking liquid foundation.
Key benefits
- 3-in-1 formula — primer, foundation and concealer in one product
- Up to 24-hour wear — designed for long days and reliable all-day coverage
- SPF 20 protection — built-in broad-spectrum UV defence
- Medium-to-full buildable coverage — evens tone and covers redness without looking heavy
- Natural finish — neither overly matte nor visibly shiny
- Comfortable feel — wears smoothly on the skin without feeling heavy or cakey
Shade
70 Warm Sand is a warm, light-medium shade with golden undertones in the Facefinity All Day Flawless line — best suited to light-to-medium complexions with warm-golden undertones. Match to the centre of the chest or jawline in natural daylight for the closest result.
Who it's for
Facefinity All Day Flawless 3 in 1 is ideal for those who want a multi-tasking, long-wearing foundation with built-in SPF in a single product. Particularly well-suited to busy mornings, those who want a streamlined complexion routine and to anyone seeking accessible, high-street-quality complexion makeup.
How to apply
- Prep the skin with moisturiser and let it absorb fully before applying makeup
- Shake the bottle, then dispense 1–2 pumps onto the back of the hand
- Apply with a damp Beautyblender, a flat foundation brush or fingertips, starting from the centre of the face and blending outwards
- Build coverage gradually in areas that need it most
- Set with a light dusting of translucent powder along the T-zone if desired
Specifications
- Size: 30ml
- Shade: 70 Warm Sand (warm light-medium)
- Coverage: Medium-to-full, buildable
- Finish: Natural
- Wear time: Up to 24 hours
- SPF: 20
- Brand: Max Factor
- Range: Facefinity All Day Flawless 3 in 1
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