Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 in 77 Soft Honey is a long-wear liquid foundation that combines primer, concealer and foundation in a single, lightweight formula. The medium-to-full coverage finish stays put for up to a full day, while the SPF20 filter and antioxidant network help defend skin against UV, pollution and blue light.
About Max Factor
Max Factor began in 1909 when Polish-born Maksymilian Faktorowicz set up a small make-up studio in Los Angeles to supply cosmetics for the early Hollywood film industry. Faktorowicz is credited with coining the term "make-up" and with formulating the first products designed specifically for photographic and on-screen use. More than a century on, the brand keeps its cinematic heritage at the centre of its identity, translating professional techniques into everyday products available on the high street.
Key benefits
- 3 in 1 formula: primes, conceals and covers in one step, simplifying the make-up routine.
- Long wear: stays flawless throughout the day for an enduring, photo-ready finish.
- Medium-to-full coverage: evens out tone, conceals redness and blurs imperfections with a soft-focus result.
- SPF20: adds a layer of UVA/UVB defence to support daily skin protection.
- Lightweight feel: sits comfortably on skin with a breathable, second-skin sensation.
Who it's for
Soft Honey is a warm, golden medium shade suited to medium skin tones with warm or neutral undertones. The 3 in 1 format is ideal for anyone who wants a streamlined routine — a single bottle that handles priming, concealing and base in one — and for those who prefer a lasting, polished finish for work, daytime events or evenings out.
How to apply
- Start with cleansed and moisturised skin and allow your moisturiser to absorb fully.
- Shake the bottle and dispense a small amount onto the back of the hand.
- Apply with fingertips, a foundation brush or a damp sponge, working outwards from the centre of the face.
- Build up coverage gradually on any areas that need extra evening, then set with powder if a more matte finish is preferred.
Specifications
- Size: 30ml
- Shade: 77 Soft Honey
- SPF: 20
- Coverage: Medium to full
- Brand: Max Factor
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