Max Factor False Lash Effect Epic Waterproof Mascara 13.1ml in Black is a high-impact waterproof mascara from the legendary American makeup house Max Factor. Designed to deliver false-lash-effect volume and length with waterproof staying power, the formula gives a bold, dramatic eye that holds up to sweat, tears and rain.
About Max Factor False Lash Effect
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. The False Lash Effect line is one of the brand's most celebrated mascara ranges — designed to deliver the dramatic look of false lashes without the application fuss. The Epic Waterproof version brings waterproof staying power to the iconic formula.
Key benefits
- False-lash effect — dramatic volume and length in a single application
- Waterproof formula — holds through sweat, tears, rain and humidity
- Long-wearing — designed to hold curl, volume and intensity through the day
- Bold dramatic finish — high-contrast, graphic, statement definition
- Smudge-resistant — stays put without flaking or transferring
- Designer-style brush — densely-bristled wand coats and separates each lash
Shade
Black is the deepest, most intense black in the False Lash Effect Epic Waterproof line — perfect for a maximum-impact, graphic eye look. Suits all eye colours and skin tones.
Who it's for
False Lash Effect Epic Waterproof is ideal for anyone who loves a dramatic, false-lash look that holds through any conditions. Particularly well-suited to those with shorter or sparser lashes who want a transformative mascara, brides, gym-goers and anyone in humid climates.
How to apply
- Curl the lashes with an eyelash curler before applying mascara for maximum lift
- Wipe excess product off the wand against the tube opening
- Start at the lash root, wiggling the wand gently from side to side, then sweep upwards to the tip
- Apply a second coat while the first is still wet for the full false-lash drama
- Remove at the end of the day with a bi-phase or oil-based eye-makeup remover
Specifications
- Size: 13.1ml
- Shade: Black
- Finish: Extreme volume, length, false-lash effect
- Wear time: Waterproof, long-wearing
- Format: Liquid mascara with designer-style brush
- Brand: Max Factor
- Range: False Lash Effect Epic Waterproof
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