Max Factor Kohl Pencil 1.3g in shade 020 Black is the brand's classic intense-black kohl eyeliner — designed for use on the waterline, along the lash line and across the lids for a defined, smoky or dramatic eye look. The creamy, soft formula glides on without tugging the delicate eye area and stays put through the day, while remaining blendable for around 30 seconds after application so it can be smudged into a soft smoky-eye finish.
About Max Factor
Max Factor was founded in 1909 in Los Angeles by Polish-American cosmetic chemist Maksymilian Faktorowicz, originally as a make-up artist to Hollywood film stars. The brand built its reputation on professional-grade products at accessible prices, and the Kohl Pencil is one of its longest-running staples — a single-purpose, intensely pigmented kohl liner that has stayed on chemist shelves through more than a few makeup decades.
Key features
- Soft, creamy texture — glides on without dragging the delicate eye area.
- Intense, deep-black pigment — true jet-black for maximum definition.
- Waterline-safe — designed for use along the inner rim of the eye for added intensity.
- Smudgeable for smoky looks — blendable in the first 30 seconds before setting down.
- Long-lasting wear — resists smudging and fading after the blend window.
- Wood pencil format — sharpen as needed for a fresh, precise point.
Shade — 020 Black
020 Black is a true intense jet-black — the classic "drama" liner shade. Works equally well as a daytime liner along the upper lash line or as the base for a full smoky eye. Flattering on all eye and skin tones.
Who it's for
Best suited to anyone wanting a versatile, no-fuss kohl pencil for everyday and going-out looks alike. Particularly useful for smoky eyes, evening makeup and adding depth to the waterline. The accessible price point makes it a long-standing favourite among makeup beginners and seasoned wearers alike.
How to use
- Sharpen the pencil to a fresh point.
- For the waterline, gently pull down the lower lid and run the pencil along the inner rim of the eye.
- For lash-line definition, line along the upper or lower lash line in short connecting strokes.
- For a smoky-eye effect, smudge with a clean cotton bud or smudger brush within the first 30 seconds.
- Finish with mascara.
- To clean, simply wipe with makeup remover or a micellar wipe.
Specifications
- Shade: 020 Black
- Size: 1.3g
- Format: Wood-cased kohl eyeliner pencil
- Finish: Intense matte black
- Brand: Max Factor
- Best for: Waterline, lash-line definition and smoky-eye looks
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