Max Factor Lasting Performance Foundation 35ml in 100 Fair is the iconic, long-wearing liquid foundation from the British heritage makeup brand Max Factor. Engineered for up to 8-hour smudge-resistant wear, it delivers buildable medium coverage with a natural matte finish — and shade 100 Fair is balanced for the lightest skin tones with subtle neutral undertones.
About Max Factor
Max Factor is a British heritage makeup brand with roots dating back to 1909 in Hollywood, internationally celebrated as the original makeup artist to the stars and inventor of the term "make-up". Lasting Performance is the brand's iconic long-wear liquid foundation — a beloved staple recognised for its smudge-resistant 8-hour finish.
Key features
- Format: long-wear liquid foundation
- Shade: 100 Fair
- Coverage: buildable medium
- Finish: natural matte, smudge-resistant up to 8 hours
- Use: daily wear
Who it's for
Best for those who want a long-wearing, smudge-resistant liquid foundation with a natural finish — and a great everyday choice for fans of Max Factor's iconic Lasting Performance.
How to use
- Prep the skin with a moisturiser suited to your skin type.
- Shake the bottle and apply a small amount to the back of the hand.
- Blend onto the face with a brush, sponge or fingertips, building coverage as desired.
- Set with a translucent powder for added longevity, especially on the T-zone.
Specifications
- Size: 35ml
- Format: Liquid foundation
- Shade: 100 Fair
- Brand: Max Factor
- Range: Lasting Performance
- Gender: Women
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