Max Factor Lipfinity 24 Hour Velvet Matte Lipstick 2.3ml in 65 Vanity Brown is a longwear matte lipstick from the iconic American makeup brand Max Factor. Part of the Lipfinity 24 Hour family, this velvet matte lipstick delivers exceptional 24-hour longevity in a high-pigment statement matte finish.
About Max Factor
Max Factor is the iconic American cosmetics company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877–1938) — known for inventing the term "make-up" itself. In 1927 Max Factor introduced his first cosmetics sold to the broad market, advertised with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.
Key benefits
- Up to 24-hour wear — Lipfinity signature longevity
- Velvet matte finish — comfortable longwear matte
- High-pigment colour payoff — bold statement lip
- 2.3ml bullet format — handbag-friendly size
- Accessible Max Factor quality — Hollywood heritage
- Comfortable wear — non-drying longwear matte
Shade
65 Vanity Brown is a warm brown shade — perfect for on-trend brown lip looks and autumn-winter warm makeup pairings.
Who it's for
Suits anyone who wants longwear matte lip colour with exceptional 24-hour staying power. Particularly well suited to those who love the brown lip aesthetic at an accessible price.
How to apply
- Prep the lips by exfoliating gently and applying a thin layer of balm
- Optionally outline with a coordinating lip liner
- Apply the lipstick directly from the bullet, working from the centre outwards
- Allow to dry to the velvet matte finish
- Touch up sparingly throughout the day
Specifications
- Size: 2.3ml
- Shade: 65 Vanity Brown
- Finish: Velvet matte
- Wear time: Up to 24 hours
- Brand: Max Factor
- Range: Lipfinity 24 Hour Velvet Matte
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