Max Factor Lipfinity Lip Colour in shade 108 Frivolous is a two-step long-wear lip system from the iconic British-American beauty brand. The semi-permanent liquid colour pairs with a moisturising glossy top coat to deliver up to 24 hours of comfortable, transfer-resistant wear in a deep berry-red — a "movie star" classic that can be sheered out or layered up.
About Max Factor
Max Factor is one of the original Hollywood beauty brands, founded in 1909 by Polish-American make-up artist Max Factor Sr. who created cosmetics for the early film industry. Today the brand sits within Coty and is celebrated for its long-wear, easy-to-use formulas and accessible price point — Lipfinity, Facefinity and the False Lash Effect mascara are among its modern bestsellers.
Key features
- Two-step long-wear system: semi-permanent base colour + moisturising top coat
- Up to 24-hour wear: kiss-proof and transfer-resistant
- Comfortable balm-infused finish: emollients keep lips feeling moist
- Buildable colour: sheer for soft tint, layered for full intensity
- Precision applicator wand
- Shade 108 Frivolous: a deep berry-red
Who it's for
Best for lipstick wearers who want a durable, kiss-proof colour for long days and special occasions, including weddings, parties and busy work schedules. Particularly suited to anyone tired of frequent lipstick reapplication or transfer onto cups, glassware or partners.
How to use
- Start with clean, exfoliated and balmed lips for the smoothest application.
- Apply step 1 (base colour) in smooth, even strokes from the centre outwards using the precision wand. Allow to dry completely without pressing the lips together — usually about a minute.
- Apply step 2 (top coat) over the dry colour to add gloss and comfort.
- Reapply the top coat through the day for renewed shine; the base colour stays on its own.
- To remove, use an oil-based or dedicated long-wear lipstick remover.
Specifications
- Format: Two-step long-wear lip colour (4.2g total, including top coat)
- Shade: 108 Frivolous (deep berry-red)
- Brand: Max Factor
- Range: Lipfinity
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