Max Factor Lipfinity Velvet Matte Liquid Lipstick 4ml in shade 025 Red Luxury is a high-impact, long-wearing matte lipstick that delivers an intense classic red colour in a single swipe. The lightweight formula glides on smoothly, sets to a soft satin matte finish, and is infused with coconut extract and vitamin E so the lips stay nourished and comfortable through up to 24 hours of wear — a noticeable improvement over the dry, tight feeling of many traditional liquid mattes.
About Max Factor Lipfinity
Max Factor was founded in 1909 in Los Angeles by Polish-American cosmetic chemist Maksymilian Faktorowicz, originally as a make-up artist to Hollywood film stars. The Lipfinity range is the brand's long-wear lip line, with the Velvet Matte format extending that long-stay heritage into the modern liquid-matte category, designed for those who want both lasting colour and a comfortable, soft-focus matte finish.
Key features
- Up to 24-hour wear — designed for true long-stay, transfer-resistant colour.
- Soft satin matte finish — neither high gloss nor flat-matte; flattering on most lip textures.
- Lightweight, glide-on texture — full opaque coverage in one swipe.
- Infused with coconut extract and Vitamin E — keeps the lips comfortable, hydrated and non-flaky over hours of wear.
- Doe-foot wand applicator — precise, easy to control around the natural lip line.
Shade — 025 Red Luxury
Red Luxury is a classic, intense true red — balanced between cool and warm with no obvious blue or orange tilt, designed to flatter across a wide range of skin tones. The shade pairs beautifully with everything from a black dress to a denim shirt, and is a sensible pick for those wanting "the red lip" without committing to a more challenging berry or orange-leaning shade.
Who it's for
Best suited to anyone wanting a confident, long-wear red lip — fans of classical "red lipstick and a winged liner" looks, makeup enthusiasts, and those who reach for matte liquids for dates, dinners and special occasions. Equally a useful daytime choice for those who prefer a polished red as a workhorse statement lip.
How to use
- Exfoliate the lips lightly and apply lip balm if the lips feel particularly dry; allow a minute or two for the balm to absorb.
- Twist the wand from the tube and tap off any excess.
- Outline the lips first by following the natural lip line.
- Fill the lips in from the centre outwards.
- Avoid pressing the lips together for around 30 seconds so the formula can set.
- Refresh with a single coat over the centre of the lip if needed during the day.
Specifications
- Shade: 025 Red Luxury (classic true red)
- Size: 4ml
- Format: Liquid lipstick with doe-foot wand
- Finish: Soft satin matte
- Wear time: Up to 24 hours
- Brand: Max Factor
- Range: Lipfinity Velvet Matte
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