Mitchum Women Pure Fresh Anti-Perspirant Deodorant Spray 200ml is a clean-scented daily anti-perspirant designed to deliver up to 48 hours of sweat and odour protection. The Pure Fresh fragrance pairs a crisp, soft floral scent with the brand's Triple Odor Defense technology, which is formulated to guard against the bacterial odour caused by heat, motion and stress. Like the rest of the Mitchum range, the formula is dermatologist tested for daily use under arms.
About Mitchum
Mitchum is an American personal-care brand owned by Revlon, sold internationally and stocked across the UK by Boots, Superdrug, supermarkets and online retailers. The brand built its reputation on high-strength anti-perspirant performance and the slogan "So effective you could skip a day", positioning itself among the most clinical-feeling mainstream deodorant ranges. The Triple Odor Defense line is the brand's current flagship anti-perspirant formula and is available across roll-on, stick and aerosol formats in a range of fragrances.
Key benefits
- Up to 48-hour protection against sweat and odour, in line with Mitchum's anti-perspirant performance standards.
- Triple Odor Defense Technology — designed to protect against odour from three trigger sources: heat, motion and stress.
- Pure Fresh fragrance — a clean, soft floral scent that pairs comfortably under perfume.
- Dries quickly with no white marks when used as directed.
- Aluminium chlorohydrate-based anti-perspirant active reduces sweating in the underarm.
Who it's for
Mitchum Women Pure Fresh suits anyone who wants strong, all-day anti-perspirant protection in a quick-drying spray format. It is a popular daily-use choice for office workers, gym-goers, parents and anyone whose day mixes desk work with travel, exercise or warmer environments. The fresh-floral scent layers comfortably under most fragrances, making it a sensible everyday partner to your perfume routine.
How to use
- Shake the can well before use.
- Hold around 15 cm from the underarm and spray for one to two seconds in short bursts.
- Allow to dry for a few seconds before dressing to avoid any temporary residue on fabrics.
- Apply once a day in the morning. Avoid use on broken or recently shaved skin.
Specifications
- Size: 200ml
- Format: Aerosol spray anti-perspirant deodorant
- Variant: Pure Fresh — clean floral scent
- Protection claim: Up to 48 hours of sweat and odour control
- Active: Aluminium chlorohydrate
- Brand: Mitchum (Revlon)
Frequently asked questions
How long does the protection last?
Mitchum claims up to 48 hours of sweat and odour protection on the Triple Odor Defense range. In practice most wearers will reapply daily, but the formula gives plenty of headroom for warm weather, exercise and longer working days.
Can I use it after shaving?
Avoid applying directly after shaving — wait at least 24 hours, or until any irritation has settled. Anti-perspirants applied to freshly shaved skin can cause stinging or short-lived irritation.
Will it leave white marks on dark clothing?
The spray dries quickly and is formulated to minimise residue when used as directed. Allow the product a few seconds to dry on the skin before pulling clothing across the underarm to avoid temporary deposits on fabric.



