Pepe Jeans Addictive For Him Eau de Parfum 100ml is a contemporary woody-aromatic men's fragrance launched in 2024 by Pepe Jeans London. Built around a confident sage-and-cinnamon opening, a leather-and-lavender heart and a long, slightly resinous base of ambergris, tonka and oak moss, the composition is part of the brand's Addictive duo — designed to be richer, warmer and more grown-up than the brand's earlier men's pillar.
About Pepe Jeans London
Pepe Jeans started life on London's Portobello Road in 1973 and grew into a globally recognised denim and lifestyle label, known for its irreverent take on British casualwear. Its fragrance line — produced under licence with AC Marca — extends that youthful, urban identity into perfumery, and Addictive For Him is the brand's most recent men's pillar after Pepe Jeans For Him, So Bold and Power of Seduction.
Fragrance notes
- Top: Sage, Cinnamon, Grapefruit
- Heart: Leather, Lavender, Geranium
- Base: Ambergris, Tonka Bean, Oak Moss
Olfactory family: Aromatic Woody Leather | Launched: 2024 | Gender: Men
The story behind Addictive For Him
Pepe Jeans launched Addictive in May 2024 as a duo with Addictive For Her, with both fragrances marketed as alcohol-free formulations — a contemporary touch that aligns with the brand's younger audience and broader fragrance-trend moves towards wellness-friendly compositions. The bottle takes a sleek, sculpted silhouette with the brand's signature typographic logo across the front in a darker, dramatic colourway designed to signal the more grown-up, evening-leaning character.
Who it's for
Addictive For Him suits men drawn to warm, woody-aromatic men's fragrances with a leather-and-spice character — wearers of Yves Saint Laurent La Nuit de l'Homme, Jean Paul Gaultier Le Mâle, or Hugo Boss The Scent, who want a more affordable everyday alternative. Best in autumn, winter and cooler spring evenings; ideal for office, dinner and date wear.
How to wear it
- Spray onto pulse points — chest, sides of the neck, inside of the wrists — from around 15cm.
- Two to three sprays for daytime; build up gently for longer evening wear.
- Apply over an unscented body lotion to extend longevity, particularly on dry skin.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum (alcohol-free formulation)
- Gender: Men
- Brand: Pepe Jeans London
- Year: 2024
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