Pepe Jeans For Him Eau de Toilette 30ml is a playful, cocktail-inspired men's fragrance from Pepe Jeans London — a bright fruity-aromatic that pairs juicy pineapple and citrus with a warm vanilla-and-coffee drydown. Launched in 2018 and presented in a cocktail-shaker-shaped flacon, it captures the brand's London street-style attitude in a light, easy-to-wear daytime composition.
About Pepe Jeans London
Pepe Jeans started life on London's Portobello Road in 1973 and grew into a globally recognised denim and lifestyle label, known for its irreverent take on British casualwear. Its fragrance line — produced under licence with AC Marca — extends that youthful, urban identity into perfumery, with bottle designs that frequently nod to club, cocktail and music culture.
Fragrance notes
- Top: Pineapple, Bergamot, Mandarin
- Heart: Lavender, Aromatic Herbal Notes
- Base: Vanilla, Roasted Coffee
Olfactory family: Aromatic Fruity | Launched: 2018
The story behind Pepe Jeans For Him
The fragrance was developed alongside its feminine counterpart, Pepe Jeans For Her, as part of the brand's 2018 cocktail-themed launch. The bottle takes its silhouette directly from a metal cocktail shaker, with a textured cap and a bold typographic Pepe Jeans logo across the front — a deliberate departure from the polished glass flacons that dominate the men's category.
Who it's for
Pepe Jeans For Him suits younger wearers and anyone drawn to fruity-gourmand styled men's fragrances rather than classical fougères or sport aquatics. The pineapple-citrus opening reads bright and energetic, while the vanilla-coffee base gives it enough sweetness for evening wear without becoming dessert-heavy. Best in spring, summer and warm autumn days; works in casual, weekend and going-out contexts.
How to wear it
- Spray onto the chest, neck or wrists from around 15cm.
- Two sprays for daytime, three or four for a longer evening trail.
- Reapply lightly later in the day if you want to keep the fruity opening alive.
Specifications
- Size: 30ml
- Concentration: Eau de Toilette
- Gender: Men
- Brand: Pepe Jeans London
- Year: 2018
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