Pepe Jeans So Bold Eau de Parfum 30ml Spray is the handbag-friendly travel size of the brand's 2023 woody-aromatic men's release. A modern London-coded composition featuring a fresh-fabric "T-shirt" accord with bergamot and mandarin on top, a lavender, clary sage and violet-leaf heart, and a long-wearing white leather, tonka, vetiver and tobacco drydown.
About Pepe Jeans London
Pepe Jeans London is the British denim and casualwear brand founded in 1973 in Portobello Market. The fragrance line was launched in the 2010s under licence and has grown into a full denim-coded olfactory wardrobe — with the So Bold range introduced in 2023 as one of the brand's modern men's pillars.
Fragrance notes
- Top: T-shirt accord, bergamot, mandarin orange
- Heart: violet leaf, lavender, clary sage
- Base: white leather, tonka bean, Haitian vetiver, tobacco
Olfactory family: Woody Aromatic | Concentration: Eau de Parfum | Launched: 2023 | Size: 30ml
Who it's for
Existing Pepe Jeans So Bold wearers wanting a handbag- or travel-friendly top-up size, and anyone drawn to modern, clean, fabric-accord-led men's compositions with a leather-tobacco drydown. The 30ml format is ideal for gym bags, weekends away or simply trying the fragrance before committing to a larger flacon.
How to use
- Spray two to three times onto pulse points: throat, behind the ears and on the wrists.
- Allow the bergamot-mandarin opening to settle without rubbing the wrists together.
- Layer with a neutral, unscented body lotion to extend longevity.
- Re-apply only as needed — Eau de Parfum compositions tend to project well on their own.
Specifications
- Brand: Pepe Jeans London
- Range: So Bold for Him
- Product: So Bold Eau de Parfum
- Format: 30ml spray
- Concentration: Eau de Parfum
- Gender: For Him
- Olfactory family: Woody Aromatic
- Year: 2023
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