Pepe Jeans So Bold Gift Set pairs the brand's 2023 men's eau de parfum (100ml) with a matching 100ml shower gel — giving you the full So Bold layering effect from morning shower through to evening. The fragrance itself is a contemporary aromatic-leather composition: a fresh "T-shirt accord", bergamot and mandarin open the scent; violet leaf, lavender and clary sage carry an aromatic heart; and a warm base of white leather, tonka bean, Haitian vetiver and tobacco gives it a smooth, slightly smoky finish.
About Pepe Jeans London
Pepe Jeans started life on London's Portobello Road in 1973 and grew into a globally recognised denim and lifestyle label, known for its irreverent take on British casualwear. Its fragrance line — produced under licence with AC Marca — extends that youthful, urban identity into perfumery, and So Bold sits in the brand's main men's pillar alongside Pepe Jeans For Him and the Power line.
Fragrance notes (Eau de Parfum)
- Top: T-Shirt Accord, Bergamot, Mandarin Orange
- Heart: Violet Leaf, Lavender, Clary Sage
- Base: White Leather, Tonka Bean, Haitian Vetiver, Tobacco
Olfactory family: Aromatic Leather | Launched: 2023 | Gender: Men
What's included
- Eau de Parfum 100ml: The signature So Bold fragrance in its full-size flacon.
- Shower Gel 100ml: Lightly scented with the same So Bold accord, for fragrance layering and a coordinated start to the day.
Who it's for
So Bold suits men who like classical-leaning aromatic fragrances but want a slightly more modern, leather-tinted twist. The bergamot-mandarin opening reads bright and contemporary; the leather-tobacco drydown gives it enough warmth for evening wear. Best in spring, autumn and cooler summer days; ideal for office, dinner and date contexts. The set also makes a versatile gift for anyone in the recipient's age range from late twenties up.
How to use the set
- Use the shower gel during the morning shower; massage onto wet skin, lather and rinse thoroughly.
- Towel-dry and dress as normal.
- Spray the eau de parfum onto pulse points — chest, sides of the neck, inside of the wrists — from around 15cm.
- Two to three sprays for daytime; build up for evenings.
- Layering the shower gel and EDP extends the fragrance presence on the skin without over-applying the perfume itself.
Specifications
- Eau de Parfum: 100ml spray
- Shower Gel: 100ml
- Concentration: Eau de Parfum
- Gender: Men
- Brand: Pepe Jeans London
- Year (fragrance): 2023
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