Police To Be #FREETODARE Eau de Toilette 75ml is a bold aromatic-fresh fragrance for men from the Italian fashion-and-eyewear brand Police, launched in 2024. A bright opening of grapefruit, cardamom and mint leads into an aromatic heart of geranium and aquatic-cedar notes, settling on a warm base of cedarwood, vanilla and ambroxan. Modern, energetic and unmistakably Police.
About Police
Police is an Italian lifestyle brand established in 1983, originally as a sunglasses label that quickly became famous for its provocative campaigns featuring David Beckham, Bryan Adams and other male icons. The brand has since expanded into fragrance, jewellery and accessories. The "To Be" fragrance line — launched in 2011 — is its longest-running men's pillar, with #FREETODARE the most recent chapter for a younger, more rebellious wearer.
Fragrance notes
- Top: Grapefruit, Cardamom, Mint
- Heart: Geranium, Aquatic Accord, White Cedar Needles
- Base: Cedarwood, Vanilla, Ambroxan
Olfactory family: Aromatic Fresh | Launched: 2024
Who it's for
To Be #FREETODARE suits men drawn to fresh, energetic, slightly aquatic fragrances over heavy oriental or sweet sport-style compositions. It is at its best in spring and summer, ideal for office wear, daytime occasions and casual evenings, and reads as confidently grown-up for younger wearers wanting their first character-led men's fragrance. If you wear Mont Blanc Explorer, Yves Saint Laurent Y Eau de Toilette or Dior Sauvage, To Be #FREETODARE sits comfortably alongside them at a notably more accessible price point.
How to use
- Spray onto clean, moisturised skin from around 15 cm away.
- Apply to pulse points — neck, throat, behind the ears and inner wrists.
- Two to three sprays of an EDT is plenty; reapply mid-afternoon to refresh the grapefruit-mint opening.
- For a longer scent trail in cooler weather, mist lightly onto a cotton T-shirt or shirt collar.
Size: 75ml — a generous everyday format for dressing-table and travel use, presented in the Police "To Be" line's signature bullet-style flacon.
