Reuzel Blue Strong Hold High Sheen Pomade 113g is a cult classic men's hair pomade from the Dutch barbering brand Reuzel. The water-based, strong-hold formula sculpts and styles the hair with a high-shine finish — and rinses out cleanly with water — making it a barbershop staple for slicked-back, classic gentleman styles.
About Reuzel
Reuzel is a Dutch men's grooming brand founded by master barbers Schorem in Rotterdam. Famous for its iconic pig-logo tin and barbershop heritage, the brand has built a global following with its salon-grade pomades and styling products — and the Blue Strong Hold High Sheen Pomade is one of its most beloved everyday classics.
Key features
- Water-based formula: rinses out cleanly with water
- Strong hold: sculpts and styles all day
- High-sheen finish: classic, slicked-back shine
- Pliable, restylable through the day
- Generous 113g tin: built to last
Who it's for
Best for men who love classic barbershop styles and want a strong-hold, high-shine pomade — and a great choice for fans of slicked-back, classic gentleman looks at home or in the salon.
How to use
- Towel-dry the hair until just damp (not wet).
- Scoop a small amount of pomade with the fingertips and warm between the palms.
- Distribute evenly through the hair, focusing on the lengths.
- Style with a comb or brush as desired.
- Restyle throughout the day if needed.
Specifications
- Size: 113g
- Hold: Strong
- Finish: High sheen
- Format: Water-based pomade
- Brand: Reuzel
- Range: Blue Strong Hold High Sheen



