Revlon Revlonissimo Colorsmetique Color Excel 70ml in shade 55.60 Intense Dark Red is an ammonia-free, demi-permanent tone-on-tone hair colour. A bold, deep red shade with double-deposit pigment for richer, more intense tonal coverage — designed to enrich brunette and dark-blonde bases without lifting natural hair colour.
About Revlon Professional
Revlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. Color Excel sits within the Revlonissimo line as the brand's ammonia-free tone-on-tone family — focused on enriching, glossing and refreshing colour with built-in care.
Key benefits
- Ammonia-free, tone-on-tone demi-permanent hair colour — gentler than a permanent.
- Adds depth, shine and tonal richness without lifting natural hair colour.
- Long-lasting result that fades softly without obvious roots.
- Shade 55.60 is an Intense Dark Red — the "55" denotes a double-deposit light-brown lift level for stronger pigment, with a "6" red reflect for a deep, statement red finish.
Who it's for
Anyone with brunette or dark blonde hair wanting to refresh, gloss or enrich their base with a bold red dimension — particularly those wanting a statement colour without committing to permanent dye. Useful between permanent salon appointments to keep the tone fresh.
How to use
- Always carry out a patch test 48 hours before colouring.
- Mix one part Color Excel 55.60 with two parts of the matching Revlon Color Excel activator.
- Apply with a tint brush to towel-dried hair, working through in sections.
- Process for the development time recommended by the brand — typically 20 minutes.
- Emulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.
Specifications
- Brand: Revlon Professional
- Range: Revlonissimo Colorsmetique Color Excel
- Shade: 55.60 Intense Dark Red
- Format: 70ml demi-permanent colour
- Ammonia-free: Yes
- Application: Professional / experienced home use, mix with activator



