Revlon Revlonissimo Colorsmetique Color Excel 70ml in shade 7.31 Medium Golden Ash Blonde is an ammonia-free, demi-permanent tone-on-tone hair colour. A medium blonde base with combined gold and ash reflects — designed to deliver a natural, balanced golden-ash blonde finish without lifting natural hair colour.
About Revlon Professional
Revlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. Color Excel sits within the Revlonissimo line as the brand's ammonia-free tone-on-tone family — focused on enriching, glossing and refreshing colour with built-in care.
Key benefits
- Ammonia-free, tone-on-tone demi-permanent hair colour — gentler than a permanent.
- Adds depth, shine and tonal richness without lifting natural hair colour.
- Long-lasting result that fades softly without obvious roots.
- Shade 7.31 is a Medium Golden Ash Blonde — the "7" denotes medium blonde, with a "3" gold reflect and a "1" ash undertone for a balanced finish.
Who it's for
Anyone with light to medium blonde hair wanting to refresh, gloss or enrich their base with a natural-looking, balanced golden-ash dimension. Useful between permanent salon appointments to keep the tone fresh.
How to use
- Always carry out a patch test 48 hours before colouring.
- Mix one part Color Excel 7.31 with two parts of the matching Revlon Color Excel activator.
- Apply with a tint brush to towel-dried hair, working through in sections.
- Process for the development time recommended by the brand — typically 20 minutes.
- Emulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.
Specifications
- Brand: Revlon Professional
- Range: Revlonissimo Colorsmetique Color Excel
- Shade: 7.31 Medium Golden Ash Blonde
- Format: 70ml demi-permanent colour
- Ammonia-free: Yes
- Application: Professional / experienced home use, mix with activator
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