Shiseido Ginza Eau de Parfum 30ml is a contemporary floral-fruity composition for women, created by perfumers Karine Dubreuil-Sereni and Maïa Lernout for the iconic Japanese house and launched in 2021. Named after Tokyo's vibrant Ginza district — the city's chic, after-dark heart — the fragrance captures the energy and sophistication of modern Tokyo through pomegranate, white florals and Japanese hinoki wood.
About Shiseido
Shiseido is a Japanese beauty house founded in 1872 in Tokyo, originally as a Western-style pharmacy and now one of the oldest and most respected cosmetics companies in the world. The brand is celebrated for combining Japanese aesthetic precision with cutting-edge skincare and fragrance research. Ginza marks Shiseido's return to the fine-fragrance category as a designer-niche signature, with the Ginza district giving the line its name and identity.
Fragrance notes
- Top: Pomegranate, Pink Pepper
- Heart: Orchid, Freesia, Magnolia, Jasmine
- Base: Patchouli, Hinoki (Japanese Cypress), Sandalwood
Olfactory family: Floral Fruity / Floral Woody | Launched: 2021 | Perfumers: Karine Dubreuil-Sereni, Maïa Lernout
The story behind Ginza
Ginza is one of the most iconic streets in Tokyo — a luminous, after-dark thoroughfare lined with luxury boutiques, theatres and restaurants. The fragrance is built around the duality of the district: the sparkling, sweet-tart pomegranate and pink pepper opening capture its energy, the white-floral heart its elegance, and the distinctive hinoki — a Japanese cypress traditionally used in temple and bath construction — adds a uniquely Japanese, slightly meditative woody depth to the drydown. The bottle, with its sharply geometric profile and red lacquer accents, references Ginza's modern architecture.
Who it's for
Ginza suits women who like sophisticated floral-fruity compositions with a contemporary, slightly unconventional twist — those who enjoy Jo Malone, Diptyque or Maison Margiela Replica but want something with a more pronounced Japanese sensibility. It performs across seasons, with particular flattery in spring and autumn, and is suited equally to confident daytime wear and to evenings out. The 30ml size is ideal as a starter bottle or for handbag carry.
How to wear it
- Apply to clean, moisturised skin — moisturised skin holds floral fragrances longer.
- Mist onto pulse points: wrists, neck, behind the ears, inner elbows.
- For extra projection, add a light spray onto the hair or a scarf.
- Avoid rubbing the wrists together; it bruises the delicate pomegranate-pepper opening.
Specifications
- Size: 30ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Shiseido
- Year: 2021
- Perfumers: Karine Dubreuil-Sereni, Maïa Lernout
