Shiseido Synchro Skin Self-Refreshing Foundation SPF30 30ml in 230 Alder is a clever, technology-led liquid foundation from the iconic Japanese beauty house Shiseido. Designed to deliver up to 24 hours of natural-looking wear that "self-refreshes" through the day, the formula adapts to the skin's environment to keep the complexion fresh and even in any climate. Built-in SPF 30 adds a layer of daytime UV protection.
About Shiseido
Shiseido is the historic Japanese cosmetics house founded in Tokyo in 1872, making it one of the oldest cosmetics companies in the world. Renowned for combining cutting-edge science with traditional Japanese beauty philosophy, Shiseido is celebrated for its skincare-makeup hybrid formulations. The Synchro Skin line is a flagship example of this approach, with technology that responds to changes in temperature, humidity and movement.
Key benefits
- Up to 24-hour wear — designed for the longest possible wear without retouching
- Self-refreshing technology — formula adapts to the skin's environment to stay fresh
- Natural finish — neither overly matte nor visibly dewy
- Medium buildable coverage — evens tone without looking heavy
- SPF 30 broad-spectrum protection — adds daytime UVA/UVB defence
- Lightweight feel — comfortable on the skin from morning to evening
Shade
230 Alder is a warm, medium shade with golden-neutral undertones in the Synchro Skin line — best suited to medium complexions with warm-neutral undertones. Match to the centre of the chest or jawline in natural daylight for the closest result.
Who it's for
Synchro Skin Self-Refreshing Foundation is ideal for those who want extraordinary longevity in their foundation with a natural finish that adapts to changing conditions. Particularly well-suited to long days, events, photography, travel and changing climates — and to anyone who appreciates Japanese beauty-technology with skincare benefits.
How to apply
- Prep the skin with moisturiser and let it absorb fully before applying makeup
- Shake the bottle, then dispense 1–2 pumps onto the back of the hand
- Apply with a damp Beautyblender, a flat foundation brush or fingertips, starting from the centre of the face and blending outwards
- Build coverage gradually in areas that need it most
- Set with a light dusting of translucent powder along the T-zone if desired
Specifications
- Size: 30ml
- Shade: 230 Alder (warm-neutral medium)
- Coverage: Medium, buildable
- Finish: Natural
- Wear time: Up to 24 hours
- SPF: 30
- Brand: Shiseido
- Range: Synchro Skin Self-Refreshing
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