Shiseido Treatment Softener Enriched Lotion 300ml is the Japanese house's hydrating skin softener for normal, dry and very dry skin — a vital second-cleansing step in a Japanese-inspired skincare routine. Enriched with Japanese yuzu seed extract, evening primrose oil and the brand's InternalPowerResist technology, it preps the skin to better receive subsequent serums and creams while leaving it plump, smooth and visibly hydrated.
About Shiseido
Shiseido is the iconic Japanese cosmetics company founded in Tokyo in 1872, one of the oldest cosmetics houses in the world. The brand's skincare line is built around the Japanese principle that a hydrating softener (or "lotion") is an essential step between cleansing and serum — preparing the skin to absorb subsequent products. Treatment Softener Enriched is the version of this step for drier skin types.
Key benefits
- Plumps and hydrates the skin — leaves skin visibly more moisturised and supple
- Targets dryness — formulated specifically for normal, dry and very dry skin
- Smooths skin texture — helps reduce the appearance of roughness
- Helps even out skin tone — supports a more uniform-looking complexion
- Preps the skin — leaves the skin receptive to further skincare treatment
- Strengthens the skin barrier — InternalPowerResist technology helps defend the skin
- Generous 300ml bottle — long-lasting for daily morning-and-evening use
Featured ingredients
- Kirishima Mineral Spring Water — supplements skin's essential minerals
- Japanese Yuzu Seed Extract — improves the skin's moisture
- Evening Primrose Oil — rich, soothing emollient
- InternalPowerResist technology (ImuCalm Compound™) — strengthens the skin's barrier
- Hamamelis (witch hazel) extract — antioxidant support
Who it's for
This softener is designed for normal, dry and very dry skin types — particularly those building a Japanese-inspired skincare routine or who find their existing toner too astringent. It's a useful daily prep step for anyone who wants their serums and creams to absorb more effectively, and is especially comforting for tight, dehydrated skin in cooler months.
How to use
- Cleanse the skin as usual, morning and evening
- Dispense a 10p-sized amount onto a cotton pad or into the palms
- Smooth gently across the face and neck, working outwards from the centre
- Pat gently with the fingertips to encourage absorption
- Follow with serum and moisturiser
- Use morning and evening
Specifications
- Size: 300ml
- Format: Hydrating skin softener (Japanese-style lotion)
- Skin type: Normal, dry and very dry
- Use: Morning and evening, after cleansing
- Key actives: Kirishima mineral water, yuzu seed extract, evening primrose oil, InternalPowerResist technology
- Brand: Shiseido
- Range: Treatment Softener Enriched
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