Shu Uemura Eye Shadow Pressed Powder Refill in 770 A Medium Purple is a finely milled, highly pigmented mid-purple shadow with a soft satin sheen. The refill format slides into Shu Uemura's reusable magnetic palette, allowing make-up enthusiasts to build a custom personal palette without buying a new case each time.
About Shu Uemura
Shu Uemura is a Japanese beauty house founded in 1967 by Mr Shu Uemura, a celebrated Hollywood make-up artist who pioneered cleansing oils, custom palettes and Tokyo-meets-Paris luxury cosmetics. The brand is renowned for artist-grade pigments, refined textures and a strong commitment to refillability.
Key benefits
- Finely milled, professional-grade pigment
- Smooth, blendable satin finish
- Refill format compatible with Shu Uemura's reusable palettes
- Pairs beautifully with neutrals, gold and pinks for layered eye looks
Who it's for
Make-up lovers, professionals and palette curators who want to build a personalised, refillable Shu Uemura collection — and anyone after a wearable mid-purple to flatter green or brown eyes.
How to use
- Click the refill pan into your Shu Uemura magnetic palette.
- Apply with an eyeshadow brush across the lid; build up gradually for stronger pay-off.
- Use a damp brush for an intense, near-liner finish.
- Blend the edges with a fluffy crease brush for a soft, professional look.
Specifications
- Brand: Shu Uemura
- Product: Eye Shadow Pressed Powder Refill
- Shade: 770 A Medium Purple
- Net weight: 1.4g
- Finish: Satin



