Sol De Janeiro Brazilian Joia Strengthening + Smoothing Shampoo 90ml is a luxurious strengthening shampoo from Brazilian-American luxury beauty brand Sol De Janeiro, sitting within the Brazilian Joia haircare line. The 90ml travel-size formula combines strengthening actives with smoothing polymers — designed to repair, smooth and revitalise dry or damaged hair.
About Sol De Janeiro
Sol De Janeiro is a Brazilian-American luxury beauty brand founded in New York in 2015. The Brazilian Joia haircare line translates the dressed-up Sol De Janeiro body-care aesthetic into haircare formats.
Key features
- Strengthening actives: Help repair and revitalise damaged hair.
- Smoothing polymers: Help tame frizz and add shine.
- Cheirosa fragrance: Iconic dressed-up Sol De Janeiro scent.
- 90ml travel-size format: Pocket-sized for on-the-go use.
Key benefits
- Strengthens hair: Helps restore elasticity.
- Smooths and softens: Improves manageability.
- Adds dressed-up scent: Lightly fragrances the hair.
Who it's for
Suited to all hair types — particularly dry, damaged or chemically processed hair in need of strengthening care.
How to use
- Wet hair thoroughly.
- Massage a small amount of shampoo into the hair and scalp.
- Lather and rinse thoroughly with warm water.
- Follow with the matching Brazilian Joia conditioner.
Specifications
- Size: 90ml
- Format: Strengthening + smoothing shampoo
- Hair type: All hair types, particularly damaged
- Brand: Sol De Janeiro (Brazilian Joia)



