Ted Baker Amelia Eau de Toilette is a sweet, gourmand-floral fragrance from the British high-street fashion house. Launched in 2020, this 30ml handbag-friendly spray pairs almond and rhubarb with a creamy heliotrope-and-licorice heart and a warm maple-tonka drydown.
About Ted Baker
Founded in Glasgow in 1988, Ted Baker is one of Britain's most loved high-street fashion brands, celebrated for its quirky, well-tailored designs. The fragrance line carries that same playful British spirit into accessibly priced compositions.
Fragrance notes
- Top: almond, rhubarb, magnolia
- Heart: heliotrope, licorice, jasmine
- Base: maple, tonka bean, patchouli
Olfactory family: floral gourmand | Launched: 2020
Who it's for
The fun, fashion-aware woman who loves sweet, gourmand-edged fragrances at an accessible price point. Versatile from day to evening and ideal for the cooler months.
How to use
- Spray onto pulse points: inner wrists, neck and behind the ears.
- Hold the bottle 15–20cm from the skin for an even mist.
- Allow the fragrance to dry naturally — avoid rubbing the wrists together.
- Refresh through the day to revive the gourmand opening.
Specifications
- Format: Eau de Toilette spray
- Size: 30ml
- Concentration: Eau de Toilette
- Family: floral gourmand
- Gender: for her
- Best for: daily wear, autumn and winter



