The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in 12 Pink is a luxurious Korean K-beauty bullet lipstick from the iconic Korean royal-heritage brand. The formula combines herbal Oriental Medicine-inspired ingredients with skincare benefits — gold, panax ginseng root extract, licorice root extract and cimicifuga racemosa root extract — delivering a richly pigmented, moisturising and luminous-finish lip colour in the brand's recognisable jewel-like packaging.
About The History of Whoo
The History of Whoo (often shortened to "The Whoo") is the luxury Korean beauty brand launched in 2003 by LG H&H, drawing on traditional Korean royal beauty secrets and Oriental Medicine remedies. The Gongjinhyang Mi line is the brand's makeup collection, named after "Gongjindan" — a traditional remedy historically reserved for emperors. Each product fuses Eastern medicine ingredients with modern skincare technology.
Key benefits
- Lipstick + skincare hybrid — anti-aging ingredients infused into a luxury bullet lipstick
- Richly pigmented finish — vibrant colour pay-off in a single sweep
- Moisturising, luminous wear — keeps lips comfortable and glossy through the day
- Infused with gold and jewel ingredients — coral, amber, pearl and gold
- Oriental Medicine-inspired botanicals — panax ginseng, licorice, cimicifuga racemosa
- Iconic Whoo packaging — Korean royal-style jewel-tone case, a dressing-table heirloom in its own right
Featured ingredients
- Panax ginseng root extract — anti-ageing botanical, supports the look of fuller lips
- Licorice root extract — soothes and brightens
- Cimicifuga racemosa root extract — moisturises the lips for a luminous finish
- Gold — signature luxe ingredient
Shade
12 Pink is a wearable, refined pink — a luminous everyday lip colour that flatters cool, neutral and warm undertones alike. The skincare-led formula gives the shade a polished, dimensional finish rather than a flat colour, making it equally suited to daytime, office and evening wear.
Who it's for
This lipstick suits anyone drawn to luxury K-beauty makeup with skincare credentials — particularly fans of The History of Whoo's wider skincare collection and those who appreciate Oriental Medicine-inspired beauty rituals. The luxurious packaging and herbal ingredients make it a strong gift choice for milestone celebrations, anniversaries and luxury beauty fans.
How to apply
- Start with smooth, exfoliated lips and a light layer of balm
- Apply directly from the bullet, starting at the centre of the lips and working outwards
- Press lips together gently to even out the colour
- Build a second layer for a richer finish, or top with a clear gloss for added shine
- Refresh through the day; the moisturising formula stays comfortable on reapplication
Specifications
- Size: 3.5g
- Shade: 12 Pink
- Finish: Luminous moisturising cream
- Coverage: Buildable rich pigment
- Format: Bullet lipstick
- Key actives: Gold, panax ginseng, licorice, cimicifuga racemosa
- Brand: The History of Whoo (LG H&H)
- Range: Gongjinhyang Mi Luxury Lipstick
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