The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in shade 25 Coral is a Korean luxury lipstick that combines high-pigment colour with the brand's signature anti-ageing skincare actives. The shade is a vivid, sun-warmed coral — flattering against medium-to-deep skin tones and a fresh, polished choice on lighter complexions. The formula glides on with a luminous, semi-satin sheen that hydrates lips throughout wear.
About The History of Whoo
The History of Whoo is a Korean luxury skincare and cosmetics brand launched in 2003 by LG H&H, drawing on traditional court-medicine principles once reserved for the Joseon royal family. Each formulation centres on Gongjinhyang — a four-ingredient herbal complex historically used in Eastern medicine — paired with modern actives for visible skin benefits. The Mi line extends this philosophy into colour cosmetics with skincare-grade ingredients.
Key features
- Skincare-infused formula — enriched with gold, panax ginseng root extract and licorice root extract for nourishing wear
- Luminous semi-satin finish — neither flat-matte nor heavily glossy; the lips look defined and naturally radiant
- High-pigment payoff — delivers full colour in a single sweep, with even, streak-free application
- Hydrating wear — cimicifuga racemosa root extract moisturises lips, leaving them comfortable rather than dry
- Luxury packaging — gold-detailed lacquered case inspired by Korean royal aesthetics
Shade
25 Coral is a vivid, sunny coral — warm enough to lift the complexion in spring and summer, fresh enough to read modern rather than vintage. Particularly flattering on neutral and warm undertones, and a strong choice on tan or sun-bronzed skin.
Who it's for
This lipstick suits anyone drawn to Korean luxury beauty and skincare-meets-makeup formulas. Ideal for those who want a bright, polished shade with a comfortable, hydrating feel — particularly in spring and summer, when corals come into their own. Layer as a polished daily wear or use as a base under gloss.
How to apply
- Smooth lips with a balm and blot off any excess
- Outline lips with a complementary coral or warm nude pencil for definition
- Apply directly from the bullet, starting at the centre of the lips and working outwards
- Press lips together to distribute; reapply for richer pigment, or blot for a sheer wash
Specifications
- Size: 3.5g
- Shade: 25 Coral
- Finish: Luminous semi-satin
- Coverage: Full, single-swipe
- Brand: The History of Whoo
- Range: Gongjinhyang Mi Luxury
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