W7 Absent Without Lipstick Lip Colour Remover 8.4ml is a targeted lip-colour remover from the British make-up brand. A smooth, balmy oil-based formula in a doe-foot wand applicator — designed to dissolve stubborn matte, satin, gloss and long-wear lipsticks in seconds without harsh rubbing.
About W7
W7 is the British make-up brand owned by Warpaint London — established to bring runway-coded, statement cosmetics to the high street at an accessible price. The brand is best known for its dupes of higher-end products and its colour-led ranges, with the AWOL (Absent Without Lipstick) lip remover bringing a useful, often-overlooked make-up tool into the kit.
Key benefits
- Oil-based formula breaks down stubborn lip pigment without excessive rubbing.
- Effective on matte, satin, gloss, and long-wear lipstick formulations.
- Doe-foot wand applicator for precise, targeted use only on the lips.
- Lightly-fragranced, clear consistency — comfortable to use.
- Compact 8.4ml size — handbag and travel-friendly.
Who it's for
Anyone who wears long-wearing or transfer-resistant lip products and wants an easy way to remove them at the end of the day — particularly useful for matte liquid lipsticks that resist standard make-up remover.
How to use
- Apply the wand directly to the lips, working from the centre outwards across both upper and lower lips.
- Allow 10-20 seconds for the formula to break down the lip pigment.
- Wipe away gently with a cotton pad or tissue.
- Repeat once if any colour remains.
- Follow with your usual lip balm or treatment to condition the lips.
Specifications
- Brand: W7
- Product: AWOL — Absent Without Lipstick Lip Colour Remover
- Format: 8.4ml liquid with doe-foot wand applicator
- Use: Removes matte, satin, gloss and long-wear lipsticks
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