W7 Crush Lip Exfoliator 2.5g is a portable, twist-up lip scrub designed to buff away flaky, dry skin and leave the lips smoother, softer and ready for lipstick. The conditioning balm-stick base — combining sugar, emollient triglycerides and a touch of vitamin E — exfoliates without scratching and slips into a make-up bag, pocket or coat lining for use on the go.
About W7
W7 is a long-standing British colour-cosmetics brand based in Leeds, known for offering on-trend make-up dupes and everyday formulas at affordable high-street prices. The brand has built its reputation on accessibility — the Crush Lip Exfoliator is a typical W7 product: a small, useful tool you do not need to overthink.
Key ingredients
- Sucrose (sugar): Fine sugar crystals melt as they exfoliate, dissolving with body warmth so the scrub gets gentler the longer you work it in.
- Caprylic/Capric Triglyceride & Petrolatum: Conditioning emollients that soften the lip surface as the scrub works.
- Tocopheryl Acetate (Vitamin E): Antioxidant support for the lip area.
What it does
- Sloughs away flaky, dry skin from the lip surface.
- Smooths the lip texture so lipstick, gloss and lip oils apply more evenly.
- Conditions and softens the lips during use.
- Twist-up format means no jars and no fingers in the product.
Who it's for
Suited to anyone whose lips become dry, chapped or flaky — particularly during cold weather, after long flights, or for matte-lipstick wearers who notice the formula clinging to dry patches. The compact stick format makes it a useful addition to handbags, gym bags and travel kits.
How to use
- Twist the base of the stick to expose a small amount of product.
- Glide the stick directly across clean, dry lips, then massage gently with a fingertip in small circular motions for 20–30 seconds.
- Wipe away the residue with a tissue or rinse with warm water.
- Follow with a hydrating lip balm or treatment to lock in softness.
- Use 1–2 times a week, or before applying matte lipstick for a smoother finish.
Specifications
- Size: 2.5g
- Format: Twist-up stick lip exfoliator
- Use: Lip exfoliation and conditioning
- Brand: W7 Cosmetics
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