W7 Puff Perfection 43g in shade True Touch is a cream-to-powder all-in-one face powder from the British accessibly-priced makeup brand. A long-wearing matte-finish formula with a built-in puff applicator — designed to deliver full coverage in a single step, suitable for use alone or over a foundation base.
About W7
W7 is the British accessibly-priced makeup brand widely known for its colourful, on-trend palettes, nail polishes and dupe-style approach to wider colour cosmetics. The brand has built a strong following on social media for its no-frills pricing and broad shade range — with Puff Perfection as one of its long-running complexion products.
Key benefits
- All-in-one cream-to-powder formula — full coverage in a single step.
- Matte finish that helps mattify shine across the day.
- Built-in puff applicator inside the compact for fuss-free application.
- Generous 43g size relative to typical 10g powder compacts.
- Vegan-friendly formula per the brand.
- Shade True Touch — a balanced everyday tone.
Who it's for
Anyone wanting a quick, accessibly-priced complexion step — particularly suited to those who prefer one-step coverage over a multi-product base routine, and to anyone who likes the puff format for travel or top-ups. Suitable for use alone or as a setting/finishing step over a liquid foundation.
How to use
- Open the compact and pick up product on the supplied puff applicator.
- Press lightly across the face for a smooth, even base.
- Build extra coverage in areas that need it.
- Use over moisturiser and primer for the cleanest finish.
- Top up through the day as needed for shine control.
Specifications
- Brand: W7
- Range: Puff Perfection
- Product: Cream-to-Powder Compact
- Format: 43g compact
- Shade: True Touch
- Finish: Matte
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