Wella Professionals EIMI Shape Shift is a moulding hair gum that adds texture and definition with a flexible medium hold and a shiny finish, letting you sculpt defined or dishevelled looks.
About Wella Professionals
EIMI Texture is Wella’s professional styling line focused on grip, definition and reworkable texture.
Key features
- Adds texture and definition
- Flexible medium hold that keeps movement
- Shiny finish that tames frizz and flyaways
- UV protection
How to use
Work a small amount between the fingers, then sculpt through dry hair to shape, define or dishevel your style. Add more as needed.
Who it’s for
For those wanting textured, reworkable styles with a shiny finish.
Specifications
- 150ml
- Moulding gum
- Medium hold



