Wella Eimi Texture Touch Reworkable Matte Clay 75ml is a flexible, matte-finish styling clay from Wella Professionals' EIMI line. The lightweight formula provides medium hold, lasting texture and a natural matte finish — ideal for tousled, lived-in styles, textured crops and undone modern looks. The clay is fully reworkable through the day and washes out easily.
About Wella Professionals EIMI
Wella is a German haircare brand founded in 1880, recognised internationally as one of the largest professional hair-colour and -care houses. The Wella Professionals EIMI styling line is a salon-only range built around classic and modern styling techniques, with each product engineered for a specific look. Texture Touch is the line's reworkable matte-clay pillar.
Hold and finish
- Hold: Medium — buildable, restylable through the day
- Finish: Matte / natural
- Texture: Adds visible movement and definition without stiffness
- Reworkability: Fully reworkable — combs back through the hair without flaking
- Wash-out: Easy to remove with shampoo
Key benefits
- Provides flexible medium hold
- Adds visible texture and shape
- Matte finish for a modern, lived-in look
- Reworkable — restyle throughout the day
- Lightweight formula doesn't weigh hair down
Who it's for
Best for men and women with short to medium hair who want a flexible, matte styling clay for textured looks — particularly side parts, undone quiffs, textured crops and tousled styles. Suitable for fine, medium and thick hair types, and equally good for daily wear and dressed-up styling.
How to use
- Towel-dry hair until just damp, or apply to fully dry hair for stronger texture.
- Scoop a small amount (around the size of a 5p coin) and warm between the palms.
- Distribute evenly through the hair, working from mid-lengths out for definition.
- Shape with fingers or a comb. Add a small extra amount to refine specific sections.
- Restyle through the day as needed — the formula stays workable.
Specifications
- Size: 75ml
- Hold: Medium
- Finish: Matte / natural
- Brand: Wella Professionals
- Range: EIMI Texture Touch
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