Coty L'Aimant Parfum de Toilette 30ml is a classical aldehydic floral fragrance for women, originally launched by François Coty in 1927 and one of the most enduring vintage-style perfumes still in production. Aldehydes, neroli, peach and bergamot open the bottle, ylang-ylang, rose, jasmine, geranium and orchid bloom in the heart, and a base of musk, sandalwood, vanilla, tonka bean, vetiver and Virginia cedar gives it a soft, powdery drydown.
About Coty
Coty is one of the oldest and most influential names in modern perfumery, founded in Paris in 1904 by François Coty — widely credited with inventing modern fragrance marketing and bottle design. Coty introduced L'Aimant in 1927 as a competitor to Chanel No. 5, and the fragrance has remained continuously in production ever since, making it one of the longest-running mainstream perfumes in the world.
Fragrance notes
- Top: Aldehydes, Neroli, Peach, Bergamot
- Heart: Ylang-Ylang, Rose, Jasmine, Geranium, Orchid
- Base: Musk, Sandalwood, Vanilla, Tonka Bean, Vetiver, Virginia Cedar
Olfactory family: Aldehydic Floral | Launched: 1927 | Gender: Women
The story behind L'Aimant
L'Aimant ("the magnet") was created by François Coty as a deliberately elegant, classical aldehydic floral — drawing on the same family that defined Chanel No. 5 (1921). For nearly a century it has been a fixture of UK and European drugstore perfumery, with several formulations and bottle designs. The Parfum de Toilette concentration is a step richer than the Eau de Toilette but lighter than a true Parfum.
Who it's for
Best for fans of classical aldehydic florals — natural territory for those who love Chanel No. 5, Lanvin Arpège or Estée Lauder Youth Dew. The vanilla-and-sandalwood drydown gives it warmth and good staying power; the powdery floral heart is timeless rather than trendy. A useful daily signature for those who appreciate vintage-style perfumery, and a thoughtful gift for elderly relatives who may have worn it in their youth.
How to wear it
Spray onto pulse points — wrists, behind the ears, the base of the throat — from around 15 cm away. As a Parfum de Toilette, expect moderate-to-strong projection in the first hour and a soft, powdery skin scent for around six hours total.
Specifications
- Size: 30ml
- Concentration: Parfum de Toilette
- Gender: Women
- Brand: Coty
- Year: 1927
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