Moschino Cheap & Chic I Love Love Eau de Toilette is a 30ml floral-woody-musk fragrance for women — a bright, joyful signature scent that pairs sparkling citrus with a delicate floral heart and a soft woody-musk base. Composed by perfumer Olivier Cresp, it captures the brand's playful, slightly tongue-in-cheek aesthetic in fragrance form.
About I Love Love
Moschino is the Italian fashion house known for its irreverent, slightly whimsical approach to design. The Cheap & Chic line — and its iconic "Olive Oyl" silhouette flacons — extended that aesthetic into perfumery in the 1990s and 2000s. I Love Love, launched in 2004 and composed by master perfumer Olivier Cresp, sits within the line as the joyful, sun-warmed citrus-and-floral entry.
Fragrance notes
- Top: grapefruit, orange, lemon, redcurrant
- Heart: sugar cane, bulrush, lily of the valley, tea rose, cinnamon
- Base: musk, cedar, thanaka wood
How it wears
The fragrance opens with a sparkling citrus burst — grapefruit, orange and lemon are lifted by tart redcurrant for an immediate impression of bright optimism. The heart turns delicately floral, with lily of the valley and tea rose creating a soft, romantic core, while sugar cane and a touch of cinnamon add subtle warmth. As it dries down, smooth cedar, soft musk and thanaka wood wrap the composition into a slightly powdery, slightly creamy finish that lingers gracefully on skin.
Who it's for
I Love Love is for women who love bright, joyful floral-fruity perfumery — wearers who enjoy citrus-led signatures, fans of the wider Moschino fragrance line and those building a daytime, year-round bottle. It is also a strong gift choice thanks to its instantly recognisable Olive Oyl flacon and broad appeal.
How and when to wear it
This is a true daytime, year-round fragrance and is at its most flattering through spring and summer when the citrus opening really sings. Spray onto pulse points — the inside of the wrists and the base of the throat — and avoid rubbing the wrists together so the floral heart can develop. The 30ml format is also a smart, handbag-friendly size.
Specifications
- Brand: Moschino
- Range: Cheap & Chic
- Fragrance: I Love Love
- Concentration: Eau de Toilette
- Format: 30ml spray
- Year launched: 2004
- Perfumer: Olivier Cresp
- Family: floral, woody, musk, citrus
- Gender: women
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