Escada Celebrate N.O.W. Eau de Parfum is an 80ml oriental-floral fragrance for women — a slightly spicy, warm and gourmand-leaning composition built around fresh ginger, creamy magnolia and a soft vanilla-tonka base. A more cosy, after-dark counterpart to Escada's better-known fruity scents, it offers something a little more grown-up and characterful.
About Escada Celebrate N.O.W.
Escada is the German fashion house known for its colourful, trend-driven feminine fragrances — many of which lean joyfully fruity. Celebrate N.O.W., launched in 2017, marks a slight departure for the brand: where so many Escada releases play in the candy-fruit territory, Celebrate N.O.W. steps into oriental-floral perfumery, with a warm, slightly spicy heart and a polished vanilla-tonka dry-down. The result is a more sophisticated, evening-friendly addition to the brand's collection.
Fragrance notes
- Top: ginger
- Heart: magnolia
- Base: vanilla, tonka bean, cinnamon
How it wears
The fragrance opens with a bright, slightly fizzy lift of fresh ginger that gives an immediate sparkle without sharpness. The heart turns delicately floral as creamy magnolia takes centre stage, balancing the spice with a soft, slightly buttery petal accord. The dry-down is the heart of Celebrate N.O.W.'s charm — vanilla and tonka bean wrap the composition in a smooth, gourmand sweetness, while a discreet cinnamon facet keeps the warmth from feeling too sugary.
Who it's for
Celebrate N.O.W. is for women who enjoy oriental-leaning floral perfumery with a slightly gourmand twist — wearers who like vanilla, tonka and warm spice, but appreciate a fresh, modern interpretation rather than a heavy oriental. It will appeal to fans of the wider Escada line who want something more grown-up than the brand's classic fruity scents, and to anyone seeking a cosy, comforting evening signature.
How and when to wear it
Best worn from late afternoon into evening, and especially flattering through autumn and winter when the warm, vanilla-spice base really sings. Spray onto pulse points — wrists, the inside of the elbows and the base of the throat — and avoid rubbing the wrists together so the ginger top note can develop. A light spritz on a knit jumper or scarf will help the gourmand dry-down linger throughout the evening.
Specifications
- Brand: Escada
- Fragrance: Celebrate N.O.W.
- Concentration: Eau de Parfum
- Format: 80ml spray
- Year launched: 2017
- Family: oriental, floral, gourmand
- Gender: women
- Best worn: evening, autumn and winter



