Floris White Rose Eau de Toilette 100ml Spray is a heritage British rose fragrance from Floris London, originally created in 1800 — making it one of the oldest continuously produced fragrances in the world. The composition opens on green notes, aldehydes and carnation; settles into a luminous floral heart of rose, violet, iris and jasmine; and dries down on a soft base of powdery notes, musk and amber — a classical, well-mannered English rose with the maison's recognisable signature.
About Floris
Floris of London is one of the oldest fragrance houses in the world, founded by Juan Famenias Floris on Jermyn Street, London, in 1730. It is the oldest family-owned and -run perfumery in the United Kingdom, with eight generations of perfumers, and holds Royal Warrants from the British royal family. White Rose is one of the maison's most enduring feminine pillars.
Fragrance notes
- Top: Green Notes, Aldehydes, Carnation
- Heart: Rose, Violet, Iris, Jasmine
- Base: Powdery Notes, Musk, Amber
Olfactory family: Floral | First created: 1800 | Gender: Women
The story behind White Rose
White Rose was first created by Floris in 1800 and has been worn by generations of women across more than two centuries — including, by reputation, members of the British royal family. The composition reflects the tradition of English country garden perfumery: a true rose at the heart, polished by violet and iris, and rounded by a soft amber-musk base. The result is a classically refined rose that wears with quiet confidence.
Who it's for
Suited to wearers who love refined, classical floral fragrances — fans of Penhaligon's Bluebell, Jo Malone English Pear & Freesia or Chloé Roses de Chloé will find White Rose a familiar match with deeper heritage. Year-round wear; ideal for daytime, work, garden parties and special-occasion use.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Three to four sprays for full daytime wear (eau de toilette concentration).
- Apply over an unscented body lotion to extend longevity on skin.
Specifications
- Size: 100ml
- Concentration: Eau de Toilette
- Gender: Women
- Brand: Floris of London
- First created: 1800
- Made in: United Kingdom
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