Gucci Flora Gorgeous Magnolia Eau de Parfum 30ml Spray is a luminous floral fragrance from Gucci's flagship Flora line, launched in 2023. Composed by Daphné Bugey and Marie Salamagne, the fragrance is built around Magnolia Alba — an ancient, rare plant requiring specific harvest and careful distillation. The composition opens on dewberry, coconut and orange; settles into a heart of magnolia, jasmine sambac, ylang-ylang and lily of the valley; and dries down on a soft base of musk, patchouli and blonde woods.
About Gucci
Gucci is one of the most influential Italian luxury fashion houses, founded in Florence in 1921 by Guccio Gucci. Its perfumery, today produced under licence with Coty, includes the celebrated Flora line — built around the brand's iconic floral motif from a 1966 silk scarf designed for Princess Grace of Monaco. Flora Gorgeous Magnolia extends the line into magnolia-led territory.
Fragrance notes
- Top: Dewberry, Coconut, Orange
- Heart: Magnolia, Jasmine Sambac, Ylang-Ylang, Lily of the Valley
- Base: Musk, Patchouli, Blonde Woods
Olfactory family: Floral | Launched: 2023 | Perfumers: Daphné Bugey, Marie Salamagne | Gender: Women
The story behind Flora Gorgeous Magnolia
Gorgeous Magnolia is built around Magnolia Alba, one of perfumery's most evocative white florals. The dewberry-and-coconut opening adds a juicy, slightly tropical lift; the magnolia and jasmine sambac heart deliver the line's signature white-floral richness; and the musk-and-patchouli base extends the fragrance into a soft, modern feminine sillage in the iconic Flora flacon.
Who it's for
Suited to wearers who love romantic, luminous floral feminines — fans of Gucci Flora Gorgeous Gardenia, Gucci Bloom or Marc Jacobs Daisy will find Gorgeous Magnolia a familiar match. Year-round wear with particular strength in spring and summer; ideal for daytime, work, dinner and special-occasion use.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Two to three sprays for daytime; build up gently for evening wear.
- Apply over an unscented body lotion to extend longevity on skin.
Specifications
- Size: 30ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Gucci (Flora)
- Year: 2023
- Perfumers: Daphné Bugey, Marie Salamagne
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