Jimmy Choo I Want Choo Forever Eau de Parfum 40ml Spray is the warmer, more sensual flanker of the modern Jimmy Choo I Want Choo signature — a confident, modern feminine evening fragrance with a rich, addictive heart. Bright peach and bergamot open the scent over a velvety heart of jasmine and rose, settling onto a deep, opulent base of vanilla, soft amber and benzoin — magnetic, glamorous and unmistakably Jimmy Choo. The 40ml format is a perfect first bottle.
About Jimmy Choo I Want Choo
Jimmy Choo is a London-based luxury fashion house founded in 1996 by couturier Jimmy Choo and former Vogue accessories editor Tamara Mellon, best known for its red-carpet stilettos. The brand entered fragrance in 2011, and the I Want Choo collection — launched in 2020 — has become one of the line's most successful franchises. I Want Choo Forever extends that signature with a richer, evening-leaning flanker.
Fragrance notes
- Top: peach, bergamot, mandarin
- Heart: jasmine, rose petal, sweet floral notes
- Base: vanilla, amber, benzoin, soft musk
Olfactory family: Floral Oriental Gourmand | Range: I Want Choo — Forever
Who it's for
For women who love rich, glamorous floral-oriental evening fragrances — confident, sensual, and unmistakable in a room. I Want Choo Forever is at its best in autumn and winter, when its vanilla-amber base shows its full character. The 40ml format is a perfect first bottle, gift or travel companion.
How to use
- Apply 1–2 sprays to pulse points — wrists, the neck and behind the ears.
- Apply on freshly moisturised skin for the longest wear; this EDP projects strongly, so a light hand is enough.
- One additional spray on the hair adds longevity and softens projection.
- Avoid rubbing wrists together — let the floral notes settle naturally.
- Store the bottle upright, in its carton, away from sunlight and heat.
Specifications
- Concentration: Eau de Parfum
- Size: 40ml
- Format: Spray
- Gender: Women
- Brand: Jimmy Choo
- Range: I Want Choo — Forever



