Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. Abercrombie & Fitch today is based in Ohio and currently has more than 300 stores in the United States, with flagship stores in Canada, Puerto Rico, Europe and Asia. The company is known for its high-quality, modern "preppy" clothing whose prices occupy the higher end of the youth retail market. Abercrombie & Fitch is also the parent company to subsidiaries abercrombie (children's clothing), Hollister Co. (more affordable clothing marketed to teens) and Gilly Hicks (the Australian women's sector of Abercrombie & Fitch which markets lingerie and women's lounge wear).
Abercrombie & Fitch fragrances were made in collaboration with perfumers Christophe Laudamiel, Bruno Jovanovic, Alexandra Carlin, Clement Gavarry, Phillippe Romano, Yves Cassar, Gabriela Chelariu, Philippe Romano, Jean-Marc Chaillan and Celine Barel.