Jo Malone London Wild Bluebell Cologne 30ml is a delicately romantic floral fragrance for women, launched in 2011 and inspired by woodlands carpeted with English bluebells. Created by master perfumer Christine Nagel, the composition opens on a vivid bluebell and clove accord, develops a softly white-flower heart of lily-of-the-valley, jasmine and rose hip, and dries down on a clean base of white amber and musk.
About Jo Malone London
Jo Malone London is a British perfume house founded in 1990 by Jo Malone, recognised internationally for its understated luxury and signature elegant cream-and-black packaging. The brand is celebrated for its concept of fragrance combining — designed so that several Jo Malone colognes can be worn together to create a personal scent. Wild Bluebell is one of the brand's most popular floral signatures.
Fragrance notes
- Top: Bluebell, Cloves
- Heart: Lily-of-the-Valley, Jasmine, Rose Hip
- Base: White Amber, Musk
Olfactory family: Floral | Launched: 2011 | Perfumer: Christine Nagel
Who it's for
Wild Bluebell suits women who love delicate, romantic English-garden florals — soft, soliflore-led signatures that read as quietly luxurious rather than projecting loudly. The composition is best suited to spring and summer, although the white amber-musk drydown extends it gracefully through cooler months. A natural pick for fans of Jo Malone's fragrance-combining philosophy. The compact 30ml size is travel-friendly and perfect for handbag use.
How to use
- Spray onto pulse points — wrists, the base of the neck and behind the ears — from around 15 cm away.
- For longer projection, mist a single spray over the hair or onto a scarf.
- Layer with another Jo Malone cologne (such as English Pear & Freesia or Wood Sage & Sea Salt) for a personalised signature.
Specifications
- Size: 30ml Spray
- Concentration: Cologne
- Gender: Women
- Brand: Jo Malone London
- Range: Wild Bluebell
- Year: 2011
- Perfumer: Christine Nagel



