Juliette Has A Gun Mmmm... Eau de Parfum 100ml is the brand's playful 2016 take on a gourmand-floral — a sweet, slightly indulgent composition built around raspberry, vanilla, caramel and white florals. The composition opens with raspberry, geranium and neroli for a juicy fruity-floral lift; tuberose, iris, jasmine sambac and orange blossom carry a luminous floral heart; and a creamy base of vanilla, caramel, sandalwood, heliotrope, white musk and patchouli leaves a long, indulgent trail.
About Juliette Has A Gun
Juliette Has A Gun was founded in Paris in 2006 by Romano Ricci, the great-grandson of couturier Nina Ricci. The brand's premise was simple: build niche fragrances around a single, well-chosen idea — usually rose or musk — instead of layered designer compositions. Mmmm... is one of the brand's more playful, gourmand-leaning entries, designed as a slight departure from the line's signature minimalism.
Fragrance notes
- Top: Raspberry, Geranium, Neroli
- Heart: Tuberose, Iris, Jasmine Sambac, Orange Blossom
- Base: Vanilla, Caramel, Sandalwood, Heliotrope, White Musk, Patchouli
Olfactory family: Floral Gourmand | Launched: 2016 | Gender: Women
The story behind Mmmm...
Mmmm... is named after the onomatopoeic sound of pleasure — designed as the olfactory equivalent of biting into a particularly indulgent dessert. The composition is brighter and more fruity at the top than the brand's signature musk-and-rose territory, but the white-floral heart and creamy musk base keep it firmly within the brand's polished, niche-feeling identity. The minimalist black flacon with its pistol motif sets the tone for the brand's narrative-driven house style.
Who it's for
Mmmm... suits women drawn to sweet, gourmand-leaning floral fragrances with a niche-feeling polish — wearers of fragrances like Yves Saint Laurent Black Opium, Maison Francis Kurkdjian Grand Soir, or Lancôme La Vie Est Belle, who appreciate a more refined Parisian alternative to mainstream gourmand-floral compositions. Best in autumn and winter, ideal for evening, dinner and date contexts.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Two to three sprays for daytime; build up gently for longer evening wear.
- Apply over an unscented body lotion to extend longevity, particularly on dry skin.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Juliette Has A Gun
- Year: 2016
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