Marc Jacobs Daisy Eau de Toilette 30ml is the youthful floral classic launched in 2007 and composed by Alberto Morillas. A bright, fresh-floral fragrance built around violet, gardenia and jasmine, it opens with strawberry, violet leaf and blood grapefruit, and softens onto a clean white musk, white woods and vanilla base. The bottle — topped with the now-instantly-recognisable cluster of fabric daisies — became one of the most photographed flacons of the 2000s and won FiFi Awards for both fragrance and packaging in 2008.
About Marc Jacobs
Founded in New York in 1986 by designer Marc Jacobs, the house built its reputation on quirky-modern American style — a knack for taking classic shapes and giving them a youthful twist. The Daisy fragrance line, launched in 2007, captured that spirit perfectly: feminine, optimistic, easy to wear, and with a personality of its own.
Fragrance notes
- Top: Strawberry, Violet leaf, Blood grapefruit
- Heart: Violet, Gardenia, Jasmine
- Base: White musk, White woods, Vanilla
Olfactory family: Floral Woody Musk | Launched: 2007 | Perfumer: Alberto Morillas
Who it's for
Daisy suits women who like cheerful, fresh-floral fragrances that feel youthful without being childish. It is at its best in spring and summer but easy to wear year-round — light enough for office hours, sweet enough for evenings, and discreet enough not to dominate a room. If you wear scents like Lacoste Touch of Pink or DKNY Be Delicious in their floral facets, Daisy sits comfortably in the same family.
How to use
- Hold the daisy-topped bottle around 15 cm from the skin.
- Spray onto pulse points — wrists, neck, behind the ears.
- Two to three sprays balance presence and longevity for the eau de toilette concentration.
- Reapply lightly later in the day if you'd like the violet-grapefruit opening to return.
Specifications
- Size: 30ml
- Concentration: Eau de Toilette
- Gender: Women
- Brand: Marc Jacobs
- Year: 2007
- Perfumer: Alberto Morillas
A modern fresh-floral classic — pretty, optimistic, and as recognisable from across the room as the daisies on the bottle.
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