Giorgio Armani Emporio Armani Because It's You Eau de Parfum 50ml is a modern feminine fragrance launched in 2017, composed by master perfumer Anne Flipo. Built around an unusual rose-and-raspberry signature, it opens with raspberry, lemon and neroli, blooms into a rich rose heart, and settles onto a creamy, slightly addictive base of vanilla, white musk and amberwood. The result is a polished, romantic everyday perfume in the dressed-up, sweet-but-grown-up Emporio Armani register.
About Giorgio Armani
Founded in Milan in 1975 by Giorgio Armani, the house defined modern Italian tailoring — the deconstructed jacket, the soft suit, the red carpet evening gown. Its perfumery line — split between the more luxurious Giorgio Armani fragrances and the youthful Emporio Armani range — extends that sensibility into fragrance, with Because It's You / Stronger With You sitting at the heart of the brand's contemporary couples-pillar concept.
Fragrance notes
- Top: Raspberry, Lemon, Neroli
- Heart: Rose
- Base: Vanilla, White musk, Amberwood
Olfactory family: Floral Fruity Gourmand | Launched: 2017 | Perfumer: Anne Flipo
Who it's for
Because It's You suits women who like sweet-fruity florals warmed by vanilla and amber — those who appreciate rose and raspberry over fresh-aquatic or pure-floral compositions. It is at its best in autumn and winter, ideal for evenings, dinners and date nights, although many wearers carry it year-round as a romantic signature scent. Pairs beautifully with the matching men's Emporio Armani Stronger With You.
How to use
- Hold the bottle around 15 cm from the skin.
- Spray onto pulse points — wrists, neck, behind the ears.
- Two to three sprays balance presence and longevity for the eau de parfum concentration.
- For longer trail in cool weather, mist a small amount across the hair before stepping out.
Specifications
- Size: 50ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Giorgio Armani / Emporio Armani
- Year: 2017
- Perfumer: Anne Flipo
A romantic, sweet-but-polished modern Italian signature — fruity, floral, and easy to fall for.
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