Gucci Bloom Eau de Parfum 50ml is a luminous, white-floral fragrance for women, launched in 2017 and signed by master perfumer Alberto Morillas. Conceived as the first fragrance under Gucci's then-new creative director Alessandro Michele, the composition is built around a transparent, garden-fresh trio of jasmine, tuberose and Rangoon Creeper — a less-common Asian flower with a soft, slightly green character — for a fragrance designed to feel like walking into a flower garden in full bloom.
About Gucci
Gucci was founded in Florence in 1921 by Guccio Gucci as a luxury leather goods house, and remains one of the most influential Italian luxury fashion brands. The fragrance line, produced under licence by Coty, took a deliberately new direction with the launch of Gucci Bloom in 2017 — a confident, romantic, full-floral signature presented in a vintage-inspired flacon, in line with Alessandro Michele's wider creative reset of the brand.
Fragrance notes
- Top: Jasmine Bud
- Heart: Tuberose
- Base: Rangoon Creeper
Olfactory family: Floral | Launched: 2017 | Perfumer: Alberto Morillas
Who it's for
Gucci Bloom suits women who appreciate full-bodied, modern white-floral fragrances with strong projection and a romantic, slightly grown-up character. The composition is at its best in spring and autumn, ideal for office, daytime and evening contexts, and pairs naturally with both classical tailoring and contemporary dressing. Anyone drawn to fragrances such as Marc Jacobs Daisy or Yves Saint Laurent Libre will recognise the territory.
How to wear it
Hold the bottle around 15 cm from the skin and spray onto pulse points — wrists, neck, and behind the ears. Apply to clean, moisturised skin straight after a shower for the longest wear. Two sprays balance well; the white-floral heart blooms gradually on warm skin and the soft Rangoon Creeper drydown develops over the first hour.
Specifications
- Size: 50ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Gucci
- Line: Bloom
- Year: 2017
- Perfumer: Alberto Morillas
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