The House of Gucci was founded by Guccio Gucci in 1921. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci.
Gucci fragrances were made in collaboration with perfumers Michel Almairac, Dominique Ropion, Daniela (Roche) Andrier, Antoine Maisondieu, Guy Robert, Firmenich, Karine Dubreuil-Sereni, Aurelien Guichard, Alberto Morillas, Maurice Roucel, Honorine Blanc, Ilias Ermenidis, Jacques Huclier and Lorenzo Villoresi.