Hugo Boss Alive Eau de Parfum 30ml Spray is a luminous, sparkling women's fragrance from German luxury fashion house Hugo Boss. Launched in 2020, Hugo Boss Alive opens with a sparkling rush of crisp red apple and blackcurrant before unfolding a luminous floral heart of jasmine and freesia, finishing on a soft, sun-kissed cedar-and-vanilla base.
About Hugo Boss Alive
Hugo Boss is the German luxury fashion house founded in 1924, internationally celebrated for tailored sophistication. Hugo Boss Alive is one of its iconic women's fragrance signatures, designed as a celebration of female confidence.
Fragrance notes
- Top: red apple, blackcurrant, mandarin
- Heart: jasmine, freesia, peony
- Base: cedar, vanilla, soft amber
- Family: floral fruity
- Sillage: moderate
- Best for: daytime, evening, all year
Who it's for
Best for women who love confident, sparkling fruity-floral signatures and want a polished trail — and a great handbag-friendly choice for fans of Hugo Boss.
How to wear
- Spray onto pulse points — wrists, neck and behind the ears.
- Apply to freshly moisturised skin to extend longevity.
- Reapply lightly through the day if a stronger trail is desired.
- Wear day or night, all year round; the sparkling fruity-floral signature suits any season.
Specifications
- Size: 30ml
- Format: Eau de Parfum spray
- Brand: Hugo Boss
- Range: Boss Alive
- Year: 2020
- Gender: Women



