Jean Patou Joy Eau de Toilette 30ml is one of the great floral classics of the 20th century — composed in 1929 by Henri Alméras and one of the most iconic women's fragrances ever made. Famously marketed as "the costliest perfume in the world", Joy is built around a vast, lavish bouquet of Bulgarian rose, Grasse jasmine, May rose, ylang-ylang and tuberose, set against a soft sandalwood-musk drydown — a benchmark of opulent French perfumery.
About Jean Patou
Founded in Paris in 1914 by French couturier Jean Patou, the house built its reputation on couture and sportswear before perfumery became a major part of the brand's identity. Joy, launched in 1929, was created during the Wall Street Crash as a defiant gesture of luxury — built using vast quantities of the most expensive natural materials available.
Fragrance notes
- Top: Aldehydes, Peach, Rose leaves, Tuberose
- Heart: Bulgarian rose, Grasse jasmine, May rose, Ylang-ylang, Iris
- Base: Sandalwood, Musk, Civet
Olfactory family: Floral | Launched: 1929 | Perfumer: Henri Alméras
Who it's for
Joy suits women who like opulent, classical floral fragrances — those drawn to rose, jasmine and the kind of timeless French perfumery sensibility that has made Joy one of the great names in fragrance history. It is at its best in autumn and winter, ideal for evenings, dinners and statement settings.
How to use
- Hold the bottle around 15 cm from the skin.
- Spray onto pulse points — wrists, neck, behind the ears.
- Two to three sprays balance presence and longevity for the eau de toilette concentration.
- The compact 30ml flacon travels easily in a handbag for top-ups during the day.
Specifications
- Size: 30ml
- Concentration: Eau de Toilette
- Gender: Women
- Brand: Jean Patou
- Year: 1929
- Perfumer: Henri Alméras
One of the great French perfumery classics of the 20th century — opulent, lavish and beautifully timeless.
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