Jimmy Choo I Want Choo Eau de Parfum 40ml is a sweet, slightly addictive women's fragrance from the British accessory house — composed by Louise Turner and Anne Flipo and launched in 2020. The composition opens with bright black cherry, melon and bergamot, develops through a heart of jasmine, tuberose and orange blossom, and settles onto a deep base of vanilla, sandalwood and amber — a sweet, slightly playful wear with the kind of confident British-glam sensibility that has defined Jimmy Choo's perfumery line.
About Jimmy Choo
Founded in London in 1996 by Tamara Mellon and shoemaker Jimmy Choo, the house built its reputation on glamorous red-carpet shoes before extending into bags, accessories and fragrance. I Want Choo is the brand's confident, slightly playful pillar from the modern era.
Fragrance notes
- Top: Black cherry, Melon, Bergamot
- Heart: Jasmine, Tuberose, Orange blossom
- Base: Vanilla, Sandalwood, Amber
Olfactory family: Floral Gourmand | Launched: 2020 | Perfumers: Louise Turner, Anne Flipo
Who it's for
I Want Choo suits women who like sweet, slightly addictive floral-gourmand fragrances over fresh-aquatic compositions — those drawn to cherry, jasmine and a deep vanilla-amber drydown. It is at its best in autumn and winter, ideal for evenings, dinners and date nights.
How to use
- Hold the bottle around 15 cm from the skin.
- Spray onto pulse points — wrists, neck, behind the ears.
- Two to three sprays balance presence and longevity for the eau de parfum concentration.
- For longer trail in cool weather, mist a small amount across the hair before stepping out.
Specifications
- Size: 40ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Jimmy Choo
- Year: 2020
- Perfumers: Louise Turner, Anne Flipo
A sweet, addictive Jimmy Choo signature — confident, playful and beautifully wearable.



