Juicy Couture Viva La Juicy Eau de Parfum is a 50ml floral-fruity-gourmand fragrance for women — a vibrant, slightly indulgent signature scent that has been one of the brand's most successful and recognisable releases since 2008. Juicy fruit, white florals and a warm caramel-vanilla base capture Juicy Couture's playful, slightly opulent feminine aesthetic.
About Viva La Juicy
Juicy Couture is the American fashion house that helped define the early-2000s "couture" velour-tracksuit aesthetic, before extending into perfumery, accessories and lifestyle. Viva La Juicy, launched in 2008, has become one of the brand's most successful modern feminine fragrance signatures, with multiple flankers exploring different facets of its iconic floral-gourmand character.
Fragrance notes
- Top: mandarin, wild berries, honeysuckle
- Heart: gardenia, jasmine, honeysuckle
- Base: caramel, sandalwood, vanilla, amber
How it wears
The fragrance opens with a juicy, slightly tropical fruit accord — sparkling mandarin and wild berries lifted by sweet honeysuckle. The heart turns into a luxurious white-floral bouquet, with creamy gardenia and jasmine creating a refined, slightly opulent core. As it dries down, gourmand caramel, smooth sandalwood, soft vanilla and warm amber wrap the composition into a slightly indulgent, slightly sensual finish that lingers gracefully on skin.
Who it's for
Viva La Juicy is for women who love confident, slightly indulgent floral-fruity-gourmand perfumery — wearers who enjoy playful designer signatures, fans of the wider Juicy Couture line and those building a special-occasion or evening bottle. It is also a strong gift choice thanks to its instantly recognisable bottle.
How and when to wear it
This is a versatile day-to-evening fragrance and is at its most flattering through autumn and winter when the warm caramel-vanilla base really comes through. Spray onto pulse points — wrists, the inside of the elbows and the base of the throat. The 50ml format is also a generous everyday size.
Specifications
- Brand: Juicy Couture
- Fragrance: Viva La Juicy
- Concentration: Eau de Parfum
- Format: 50ml spray
- Year launched: 2008
- Family: floral, fruity, gourmand
- Gender: women
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